Dementia Friendly partnership wins national award - Blaby District Council

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Dementia Friendly partnership wins national award

Dementia Friendly

The Blaby District Dementia Action Alliance has won “Dementia Friendly Rural Community of the Year” in the Alzheimer’s Society’s Dementia Friendly Awards.

The Alliance has helped to make over 9,000 people become ‘Dementia Friends,’ with over 60 ‘Dementia Champions’ also created to help encourage others to make a positive difference to people living with dementia in the community.

During the last 12 months Dementia Action Alliance has worked with East Leicestershire and Rutland CCG to sign up six GP surgeries to become Dementia Friendly places. All eight GP surgeries in the district have received dementia friendly sessions. 

Extensive work within the local community, including visits to scout and Girl Guide groups, the local police and fire and rescue service has also taken place to ensure people of all ages have the opportunity to become dementia friends.

Support for Carers, the Memory Café and Singing for the Brain are just some of the groups who have been supported by the work of the Alliance to increase people’s knowledge of local services and information available. 

An Alzheimer’s Society initiative, people who become ‘Dementia Friends’ are taught about what it’s like to live with dementia and give people understanding and information on how you can support someone living with dementia to help improve their quality of life.

Councillor Iain Hewson, Portfolio Holder for Leisure and Regulatory Services, said: “This is an outstanding achievement and I’m both proud and delighted that our team has been recognised nationally for their hard work in the local community.

“We want to ensure anyone in the district affected by dementia is able to face people who understand what life is like, and can put that knowledge into action to make life for anyone with dementia easier.”

For information on Dementia Friends sessions, or how your group or business can become Dementia Friendly, call 0116 272 7703 or email

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Last updated: 23 November 2018

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