Dementia Friendly partnership nominated for national award - Blaby District Council

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Dementia Friendly partnership nominated for national award

Dementia Strategy 2018-19

The Blaby District Dementia Action Alliance partnership project, which has helped make nearly 9,000 Dementia Friends, has been shortlisted as a finalist in the Alzheimer’s Society’s Dementia Friendly Awards.

After speaking to nearly 9,000 people to become a ‘Dementia Friend’ and having created over 60 ‘Dementia Champions,’ the Alliance is up for the Dementia Friendly Rural Community of the Year Award, one of the top three in the country for leading the way to create dementia friendly communities.

Over the last 12 months, the Dementia Action Alliance has worked with East Leicestershire and Rutland CCG to sign up six GP surgeries to be Dementia Friendly places, meaning all eight surgeries in the district have received dementia sessions. Extensive work within the local community, from scout and Girl Guide groups to the local police and fire and rescue service has also taken place.

Local groups supporting dementia including Support for Carers, the Memory Café and Singing for the Brain have been supported by the work of the Alliance to increase people’s knowledge of local services and information available. There are also early plans in place to work with local bus providers to ensure the district has Dementia Friendly bus drivers.

The award winners will be announced on Thursday 22 November.

An Alzheimer’s Society initiative, people who become ‘Dementia Friends’ are taught about what it’s like to live with dementia and give people understanding and information on how you can support someone living with dementia to help improve their quality of life.

Councillor Iain Hewson, Portfolio Holder for Leisure and Regulatory Services, said: “It is a great honour to be shortlisted by the Alzheimer’s Society, and this achievement is down to the tireless work of the Dementia Action Alliance over the last 12 months ensuring that so many people become dementia friends.

“It is expected that the number of people living with dementia locally is expected to double by 2030. With many areas of our district very rural we have taken these steps to ensure as many people as possible become dementia friends.”

For information on Dementia Friends sessions, or how your group or business can become Dementia Friendly, call 0116 272 7703 or email


Communications Officer  
Blaby District Council  
Council Offices  
Desford Road  
LE19 2EP
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0116 284 9786
Last updated: 11 October 2018

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